Modern consumers do not want to be sold goods and services. They are bombarded with so many marketing ads, brands are becoming tiresome. However, people are open to knowing more about a company and will entertain a brand that gives them an experience they enjoy. Our branded content is specifically formulated to give people an insight into your business and sell your brand. If you can sell your brand to people, they will naturally buy your products and services.
The secret sauce to branding
give your customers a taste of who are
Every piece of content we produce is a reflection of your brand. It is designed to entertain, educate, intrigue, explain and so on. And there is nobody that can entertain and educate your brand like you.
Branded content invites customers to get to know your business and tells them about your company; who you are, what you do and why you do it. You sell your products and services by selling yourself.
Branded content can be used to spray relevant keywords across your site and anchor the keywords you want to rank for in search engines. This helps strengthen individual pages and gives you a reason to
PROMOTE YOUR PRODUCTS.
To get customers to relate to your brand you need to connect with them on an intellectual and emotional level. Get them involved with subjects they are interested in. If they have landed on your website looking for the products and services you offer, they are already interested.
So give them information they want to know. Don’t try and sell your products and services. People do not buy into cheesy sales talk anymore. They want to know what they can expect from your products and how good a service you will provide.
Because there are so many poorly run businesses, there is a general mistrust amongst consumers that they will be cheated and subsequently approach new experiences with caution. They want to be able to rely on a company to provide the services and products they pay for.
To build trust with your customers, you have to create a bond with your audience. And building trust with customers needs nursing like any relationship. You have to show you care, and grab their interest with content that develops a
Our branded content puts your physical world in the virtual space. It gives your customers a behind-the-scenes look and provides them with details of your business and the type of people that work there. Little by little, you create a piece of the jigsaw. These images stay in the mind.
There are plenty of ways to tell a brand story. How branded content unfolds depends on the size and nature of your business, but essentially you guys tell the story. We just write it.
By featuring your employees in blog content and newsletters, you introduce your customers to the people they are dealing with. Put a face to name and an achievement to a face. If your staff have to chat to your customers, there’s an immediate ice-breaker.